Jessica Simpson has a gardenia's aroma

Jessica Simpson has been one of the celebrities pioneers who enter in the fashion business, but this time she opted for a perfume. Her new fragrance was baptized “Fancy” and it will be launched on August 15th: “I wanted Fancy to be a nice fragrance, one that can be perfect for the red carpet or a normal day when I wear my favorite jeans. This is a special perfume. It is personal, funny and romantic, with a heart made of gardenia and an essence that I love”, said a proud Jessica.

Jessica Simpson is following a successful path within the Fashion world. Remember that a few seasons ago, she launched her own bathing suits line. Fancy was developed by Parlux, the same company that designed Paris Hilton's fragrances.